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Gucci’s global client service center uses generative AI to create conversational replies its advisors can use to provide on-brand luxury customer experiences across every channel.

What you need to know
High-end customer service means going above and beyond with hyperpersonalization. Fashion house Gucci put AI at the center of Gucci 9, its global client service network, with Einstein. Now, AI generates bitesize conversation replies in a “Guccified” brand voice to help advisors assist customers, whether they’re looking to restore a vintage bag or make reservations at a Michelin-star Gucci Osteria. Whether customers engage in-store, by phone, or via WhatsApp, Gucci makes every interaction beautiful with connected customer data.
What you need to know
High-end customer service means going above and beyond with hyperpersonalization. Fashion house Gucci put AI at the center of Gucci 9, its global client service network, with Einstein. Now, AI generates bitesize conversation replies in a “Guccified” brand voice to help advisors assist customers, whether they’re looking to restore a vintage bag or make reservations at a Michelin-star Gucci Osteria. Whether customers engage in-store, by phone, or via WhatsApp, Gucci makes every interaction beautiful with connected customer data.
What you need to know
High-end customer service means going above and beyond with hyperpersonalization. Fashion house Gucci put AI at the center of Gucci 9, its global client service network, with Einstein. Now, AI generates bitesize conversation replies in a “Guccified” brand voice to help advisors assist customers, whether they’re looking to restore a vintage bag or make reservations at a Michelin-star Gucci Osteria. Whether customers engage in-store, by phone, or via WhatsApp, Gucci makes every interaction beautiful with connected customer data.
What you need to know
High-end customer service means going above and beyond with hyperpersonalization. Fashion house Gucci put AI at the center of Gucci 9, its global client service network, with Einstein. Now, AI generates bitesize conversation replies in a “Guccified” brand voice to help advisors assist customers, whether they’re looking to restore a vintage bag or make reservations at a Michelin-star Gucci Osteria. Whether customers engage in-store, by phone, or via WhatsApp, Gucci makes every interaction beautiful with connected customer data.